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Welcome to NWA PRSA Blogger Bootcamp

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Today, Michael Clark and I will be presiding over the first “Blogger Bootcamp.
Stay tuned for more about this fun event.

Written by Ed Nicholson

May 27, 2009 at 11:20 am

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The news as it breaks. Brought to you by your friends and neighbors.

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By Ed Nicholson

I’m in the process of working with Michael Clark on preparing a Social Media 101 presentation to make next week.   To show how social media are influencing the news cycle, I decided to closely follow the crash of USAir Flight 1549 to see how social media were engaged in reporting the story.

Since I manage Tyson’s Twitter account, I keep Twhirl up on my desktop, and in the process of posting something about a food drive we had going in NY last Thursday, I noticed this tweet  pop up from Janis Krums.

http://twitpic.com/135xa – There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy. 2:36 PM Jan 15th from TwitPic
jkrum-photo1   

He posted this photo via TwitPic as the boat was arriving to the crash scene.   I’m told CNN had the photo up in a matter of minutes. When you look at the video linked below, notice how quickly boats gather around the plane. Gives you some context as to how early on the scene these guys were.

If you go to page 2 of his Twitter timeline, you can follow the series of events as he tweets them up to and following the crash.

He ended up on MSNBC that night, Good Morning America the next morning, and CNN the next day. 

Here’s some Coast Guard video of the crash and moments thereafter (see the plane come in from the left–interesting how fast the whole scene moves downstream)

 

Flickr has 1149 photos tagged Flight 1549.

On  a side note, also social media-related, the plane’s pilot, Captain “Sully” Sullivan has become an overnight celebrity,  Someone started a Facebook group for him on Thursday night, and by Saturday morning it had 125K members.   I started picking of screen shots of the page on Saturday morning, and it was quite interesting to see  how quickly it grew. As of this writing, he has 393K fans and 17K wall posts.

These are but a very few examples of how people on or near the scene of this particular incident related their experiences to their established networks and beyond. Of course, one can’t deny that the fact this happened in NY enhanced the probability that citizen journalists would be on the scene, and that there would be a lot of them.  Mainstream media will continue to play a critical role in ensuring the news is reported credibly and professionally.

For those of us involved in media relations, it’s a great reminder that for the foreseeable future, closely-connected networks of people with access to social media tools can and will affect the coverage of breaking news.

Written by Ed Nicholson

January 19, 2009 at 4:42 pm

Posted in Uncategorized

Interview with Mike Cherenson

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By Ed Nicholson

Many of the people reading this know I’ve been rather critical of PRSA National for a few years.  I think they’ve missed a huge opportunity to use social media tools to connect a passionate, technologically savvy community of PR practitioners.  All the while, the organization has been churning out PD seminars, webinars and the like focusing on how how social media are changing the way organizations relate to their stakeholders.  Made me ask the question, “Are they listening to what they’re preaching?”

Today I came across this interview with Michael Cherenson, the ’09 PRSA Chair, recorded during the national conference in Detroit. Sounds like an intelligent, visionary guy.  I was excited by the plans he laid out, but was particularly interested when he mentioned plans for a “new website,” with true interactive functionality. 

Godspeed, Michael.  I’ll always be loyal to PRSA.  The best part of what I use in my practice every day came as a result of my membership.  Lots of great things happen at the PRSA Chapter and District level.  But I’m ready to regain that old feeling that the not-insignificant national dues are worth every dollar I’ve invested. 

 

Written by Ed Nicholson

January 16, 2009 at 1:49 pm

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The future of advertising

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Jason Falls:  Is the Future of Adversting Public Relations?

Some interesting questions raised here. One thing is clear, no matter where you stand:  The ground is shifting beneath us. The skills we’re learning and using as public relations practitioners–specifically, connecting in an authentic way, and creating relationships with our stakeholders–will be more essential and more valuable than ever before as the new world emerges.

Written by Ed Nicholson

December 22, 2008 at 1:09 pm

Posted in Uncategorized